The calorie tracker for men who live a real life.
No food scales. No guilt trips. Just a flexible weekly allowance that fits your job, your family, the gym, and weekend plans with the guys. Move more, eat more — we automatically deduct burned calories.
10-day free trial · No card · Cancel anytime
“Finally, an app that doesn't punish me for having a beer on the weekend.” — B.a.D. Coach beta tester
Why traditional calorie trackers set you up to fail
Standard apps demand daily perfection. One slip-up, and they make you feel like you ruined your whole week. It's time for a better way.
Other apps
- Daily stress: Go over your limit once, and the app acts like your whole day is ruined.
- Guilt trips: Flashing red numbers and broken streaks just because you dared to live a little.
- Tedious logging: Wasting 10 minutes searching through inaccurate, user-generated food databases.
- Micro-management: Expecting you to weigh every single grain of rice and drop of oil.
B.a.D. Coach
- Weekly allowance: Went overboard on Wednesday? Adjust on Thursday. The week is what counts.
- Zero guilt: No flashing red screens, no broken streaks. Just flexibility.
- Lightning-fast AI logging: Stop searching. Just type or speak your meal in seconds.
- Built for real life: a family dinner or a late-shift pizza fits the plan.
How you stay on track (without losing your mind)
Weekly allowance, zero stress
Stop obsessing over daily limits. B.a.D. Coach gives you a flexible weekly calorie and macro budget. One heavy day or a night out no longer ruins your whole week.
Smart review, no lectures
Every Sunday, our AI analyses your progress. No guilt trips, no nagging. Just a clear summary and one personalised challenge to crush the upcoming week.
Move more, earn more
Hit the gym, go for a run, or just walk the dog. Log your activity, and we instantly add those burned calories back to your budget. You earned that extra slice of pizza.
Lightning-fast AI logging
Stop scrolling through endless food databases. Just type or speak your meal, and our AI logs it in seconds. We respect your time, so you can get back to your life.
How it works
Set your goal
Tell us your goal, and the app calculates your ideal weekly calorie allowance. We make sure you set realistic, sustainable targets that you can actually achieve.
Log what you ate
Just type or speak: "2 eggs, a burger, or a bowl of ramen". It takes seconds, and you're done.
Move when you can
Workout, run, walk — anything counts. We automatically deduct burned calories from your daily intake, giving you more room in your budget.
Sunday AI review
The B.a.D. Coach AI assistant prepares your weekly summary and creates one personalised challenge for your upcoming week.
With regular use, you'll get an accurate picture of your patterns, and we'll show you exactly where you can improve your habits with small, painless steps.
Science behind the app →What guys are saying
More than a calorie counter. It's like a buddy who helps you stay in shape without making you give up your life.
I always have beers with the guys on weekends. I still lost 6 kg in three months. Both are true.
The Sunday AI review is the only fitness feedback I've ever read twice in my life.
Join the 100-person closed beta
We launch publicly in July. Until then we're looking for 100 men who'll shape how B.a.D. Coach works with their honest feedback — in exchange, you get the app first and use it free for 6 months after launch.
Invest in yourself. Start for free.
Try it free for 10 days. After that, pick a plan that costs less than a single gym session.
Every plan starts with a 10-day free trial. Cancel anytime, no card needed.
Frequently asked
Ready to look after yourself without losing yourself?
Download B.a.D. Coach and start your 10-day free trial today.
10-day free trial · No card · Cancel anytime